2025 Broker Whitepaper: Stability Through Automation
Running a brokerage or 3PL has always had its share of complexities and challenges, but the unpredictable freight market in recent years has made it a Herculean task. Brokers long for the stability that has been in short supply of late.
The current market is marked by an extended period of loose conditions. Spot rates have been well below contract rates, and brokers are forced to offer low prices to maintain business.
Thankfully, we do see a light at the end of the tunnel as the sector moves deeper into Q4 and starts 2025, though. The market may tighten significantly in the coming year, leading to potential contract risks and margin erosion after the post-pandemic freight recession. Brokers must strategically target lanes and remain resilient to navigate this transitional period while preparing for the potential positive market shift ahead.
With modern automation software that uses artificial intelligence, brokers can significantly reduce their exposure to market volatility by employing tools that reduce manual processes and simplify payments and billing. This whitepaper will look at several areas where automation provides the most value to brokers and 3PLs.
To read the complete guide, click here.
